ART DIRECTION, SITE, E-MAIL, SOCIAL MEDIA CONTENT, PRINT
the briefKraveBeauty is a sustainable skincare brand that aims to pave the way for the things that skincare brands can do to reduce their carbon footprint while also making skincare easy and accessible for everyone. the solutionFor the release of Makeup Re-Wined, a facial cleanser made from recycled grapes, I helped the marketing team create a campaign for Makeup Re-Wined to help promote and educate customers about the benefits of the product to their skin and the environment. The work spans across site graphics, email flows and newsletters, social media content, and packaging.