The Knot Ad Design

Concepting and Ad Design

The Brief

Help The Knot create compelling creative that resonates with couples and reflects the values of authenticity, connection, celebration, and creativity present in the brand guidelines.

The Solution

Partner with the Creative Director to concept and create mutiple versions of static and video paid media campaigns while ensuring consistency with the brand guidelines.

It’s Written in the Stars

This campaign was inspired by the zodiac
style posts that are popular on social media. The intention was to highlight the variety
of paper suites couples can find on The Knot based on their sign and style in a way
that was engaging and fun.

Down to Every Detail

The focus of this campaign was to
highlight the wide variety of high-quality paper collections The Knot offers for couples with different styles. I created two sets of static and carousel ads highlighting a few items from the same collection composited
into settings that matched the floral and whimiscal style of the suite- showing that each collection is so carefully curated, you’ll want to keep your invites forever.

What’s your Venue Personality?

The intention of this campaign was to highlight the variety of vendors and venues
that couples can find on The Knot website and app based on their personality and taste.

i-Phone Reminders

I updated some existing ads meant to look like an i-Phone pop up and to-do list. I curated a collection of photos to use as the wallpaper that matched the copy in the pop ups and
that followed the brand guidelines.

Plann-t Parenthood

The Brief